Marketers a branch of dealers.docVIP

 PAGE \* MERGEFORMAT 9 ‘Marketers’ a branch of dealers Preface: Dealers of survival ‘earthworms rule’ Earthworms are the living cell division would be a worm down to half, then become a two earthworms. In fact, the dealer is very like this kind of biological cell division, because dealers will not be channel chain, upstream or downstream of the fracture affect their survival and development. For example, when there on their own deal directly with the terminal stores the trend, some dealers on the use of its network and customer intelligence advantage, through the OEM (OEM) to the simplest and most efficient way to produce their own brand of products. GUIDEC as a celebrity dealer in Beijing, and later became one of the dealer sales, which is a typical case, this writer has called the ‘dealer rebellion phenomenon’. Another situation is when the terminal stores there which they can cast aside the dealer directly to the purchase of the trend of manufacturers, distributors, then closed his construction business-sale terminals - store or counter. Hebei Baoding Great Day of the East is a very classic example: the early nineties of last century, from Baoding station sales department of the Sun Shugui do the dealers, the wholesale business is bigger and bigger, then a direct threat to Baoding and the surrounding of the state-owned shopping malls, these shopping mall together ‘block’, and there may be the country’s first state-owned shopping centers ‘banning order’ - official documents. But the big day of the East is not because of this ‘blocking order’ death, on the contrary, Mr. Sun with a unique vision of the country out of a day of the first chain stores to join the road that at present, the East is the big day of in Hebei well-known reputation and a good cosmetic store brands, such as the East Great Day of such enterprises in other cities there have been many similar. Because dealers have a ‘cell division’ function, which determines that it is competent to adapt