Marketing power Chapter III- refinement of market research (Part Two).docVIP

 PAGE \* MERGEFORMAT 16 ‘Marketing power’ Chapter III: refinement of market research (Part Two) III interviewer training and research schedule Through careful pre-preparation work to be done next is to research activities and the formal end of the research training of personnel. The training of researchers Research during his visit, the interviewers as information collection, direct impact on the quality of research, so interviewers training and management is key to effective implementation of research. To this end, we hired a professional market research staff training, market research. Training ago, we have developed detailed plans for the scheme, which will truly improve the access to members of the professional level. Training of both the working methods of teaching, but also including work requirements and the corresponding system of work, incentives to clear, to really make the team in a scientific and standardized. Interviewers in order to arouse enthusiasm in work, first of all, they are in training research in-depth understanding of targeted products. Training in first class, we have invited the company’s olive oil in particular chef, through the slides to show the olive oil, raw materials, the beautiful scenery, pleasant climate, shows the local people caused by the consumption of olive oil and healthy living . Illustrated presentation by telling interviewers Mediterranean olive oil has been the people’s health edible oil, proven long-term consumption of olive oil on the human body functions can play a regulatory role well, and can prevent certain diseases, which fits all The Jiapin. Of course, in an official visit to visit, Members can only accept the absolute objective was visitor information, is strictly prohibited induce respondents. , We let the interviewer clearly the great significance of their work, that is the brand-name products into the Chinese market after the initial hope that through this qualitative and quantitative research to ma