Marketing fragrance!.docVIP

 PAGE \* MERGEFORMAT 16 ‘Marketing’ fragrance! Editor’s note: We know that, after years of development, China has all the flavor liquor, were made on the three main wine aroma fragrant, fragrance, and Maotai, based on the evolution of mind. Now we see the domestic wine market is basically dominated Luzhou-flavor liquor, but in 1979 years ago, is basically dominated by white wine fragrance. Fen-flavor Liquor in 1979 became a watershed. Since then, the Luzhou-flavor liquor in the domestic market share year after year to upgrade, Fen liquor from 70% market share fell to 6%. Less than 30 years, Fen great flavor from the first reduced to a small fragrant. Since 2000, the pattern of aroma dominate the world began to change. Now, with a variety of flavor of the market recovery, Fen markets have again won new development opportunities and the Emergency. However, with Fen-market problems and confusion, in order to win in the ‘fragrance’, but also must be prepared accordingly fragrance ‘marketing’ issue! Man: Less than 30 years, and Fen-flavor liquor fell from 70% to 6% decline in this market not only for historical reasons, but also, and Fen-flavor liquor is closely related to the enterprises themselves, the external environment and internal factors, accounting for 30 : 70. The role of external factors are mainly Luzhou-flavor liquor new technology popularization of new technologies, the National Assessment reception sub-flavor Liquor, Luzhou-flavor liquor plan to allocate the number of flying by the three major external objective factors, making incense and fragrant wine He added that this elimination, until after 2000 the market was re-Fen recovery, while the internal factors are also as a constraint to the further development of Fen-market bottlenecks. Therefore, in order to win in the fragrance, we should first clear understanding of the status of Fen-flavor liquor market, while sincerely hope that Fen-flavor liquor firms to despise sectarianism, steering the ex