- 1、本文档共11页,可阅读全部内容。
- 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
- 5、该文档为VIP文档,如果想要下载,成为VIP会员后,下载免费。
- 6、成为VIP后,下载本文档将扣除1次下载权益。下载后,不支持退款、换文档。如有疑问请联系我们。
- 7、成为VIP后,您将拥有八大权益,权益包括:VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
- 8、VIP文档为合作方或网友上传,每下载1次, 网站将根据用户上传文档的质量评分、类型等,对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档
查看更多
Dark and promote skills and tactics as manufacturers increase immunity
PAGE \* MERGEFORMAT 11
‘Dark and promote’ skills and tactics as manufacturers increase immunity
Chinese liquor sales at the wholesale network evolved into the present era of competition for the terminal to seize war lords have Huijun separate ways but, on Baxianguohai all are divine powers and end the war so fight started. In this campaign, continue to emerge out of a good marketing ideas, because the genetic problems, this marketing tactic was immediately copied, homogenized, and even some people to distort the use of the most direct and thus seriously damage the interests of manufacturers. For example: going into the store would have been no charges, but in order to occupy the terminal network, and some manufacturers want to use into the store fees in order to raise the threshold so as to achieve the purpose of off competitors, and thus form a vicious cycle of competition, the higher the carrying cost of the more for some vendors can not afford, and only out of the dim. Bribery marketing, another way of saying yes ‘to promote the dark’, that is, some manufacturers have been pondering this time out as a marketing tool.
Bribery Marketing (dark and promote) the evolutionary history of
In order to seize the terminal network, and improve market share, we began to aim their sights on hotel waiter or bar attendant, the evolutionary process is as follows:
First: vendor salesman a good personal relationship with individual hotel attendants, nothing asked them to eat food or to give them a little small promotional items (pens, lighters, umbrellas), the cost of keeping them in the guests when ordering, persuading guests to drink The brand of wine;
Second: With the various manufacturers have joined the competition in this field to make ‘food’, ‘promotional materials’ gradually lost its efficacy, although the came is a more practical things. Some manufacturers will simply put forward as long as the waiter give her a bottle of wine to sell a bottle of wine that the c
您可能关注的文档
- '1.1 person one Taiwan' pies or trap-.doc
- '10' to see ads.doc
- '1 P 3P 'marketing model -' seeking potential 'begins with' mode '.doc
- '12 constellations and Wine' with 10 - steady industrious Capricorn.doc
- 高血压常见药物不良反应汇.ppt
- '11' tourist hot-Are you ready-.doc
- '12 constellations and Wine' with 4 - sentimental Cancer.doc
- '200 A 100 million 'and '2240 10000' - look at the region behind the Wahaha speed acceleration.doc
- '2 Le' 4 Chuanla squat War.doc
- '2 Music' channel development of the I See.doc
- 'Dark horse' Battle of the transformation of King Louis.doc
- 'Cottage' Mercy should learn from Adi Wang.doc
- 'Damp-heat disease chapter' wet-four law governing Analysis.doc
- 'Day' of the brand by fighting - let the Chinese-style marketing invincible!.doc
- 'Deadly ignorance'- Facing domestic brands 'five Mishap'.doc
- 'Dealers full manual' Chapter IV- other towns market development (Part One).doc
- 'Dealers full manual' Chapter IV- other towns market development (Part Two).doc
- 'Dark promote' the hotel quietly opened the Rose.doc
- 'Daily consumer goods sales skills training for' Summary.doc
- 'Days' Partly Cloudy.doc
最近下载
- 数据中心算力技术要求和测评方法.pdf VIP
- 港口起重机驾驶操作训练仿真模拟器技术方案(纯方案,109页港口起重机驾驶操作训练仿真模拟器技术方案.pdf VIP
- 青海水库工程标准化管理工作手册编制指南、管理、制度、操作手册示范文本、管理设施与标识导视系统建设与维护指引、小型水库运行管理技术指南.docx VIP
- DEC-OGP-S-AC-010-2020-1油气管道工程辐射交联聚乙烯热收缩带(套)及补伤片.pdf VIP
- 风险投资PPT课件.pptx VIP
- 二级综合医院评审标准(2025年版)实施细则.docx VIP
- 焊接裂纹产生原因及预防措施.doc VIP
- 公司筹备期间财务报销流程制度.doc VIP
- 证件领用登记表.doc VIP
- T_WHECA 002—2025(建设项目全过程工程咨询服务指南).pdf VIP
文档评论(0)