Cottage Mercy should learn from Adi Wang.docVIP

 PAGE \* MERGEFORMAT 7 ‘Cottage’ Mercy should learn from Adi Wang Recently, after the media publish ‘Mercy excessive melamine levels in milk was traced to a hundred times’ of the news, Mercy is Ashley’s has been discovered to the United States registered a subsidiary, is a ‘fake foreigners’ company. The strong pressure of public opinion, Mercy recognition of its 100% imported milk powder is actually from Canton Ashley’s milk base in Shanxi. ‘Pseudo-foreign devils’ defeat of the cottage the truth to the mercy of numerous loyal customers continue to trust the bottom line. Last year, melamine in the milk industry, when the raging, Mercy of a few brands have not been exposed to one of the burst; in the domestic milk powder brands to consumers as a whole lost nearly confidence, Mercy become precarious in the only remaining options available to them ‘International brands’ one. But now tide receded, we were surprised to find that the so-called ‘international brand’ only local brand in the swimming naked. At the outbreak of the crisis, mercy, melamine with ‘pseudo-foreign devils’ This is enough to two felony-induced mercy on the doom, but the focus of criticism, we found an interesting phenomenon: People for the mercy contain melamine, why melamine in the event there is not much get to the bottom and struggling, but their ‘fake foreigners’ identity indignant. If we say that inhibit the outbreak of melamine incident on the mercy of consumers desire to purchase, then the ‘fake foreigners’ identity was revealed, is entirely to enable consumers to lose trust in mercy. Despite the fact that level, the nature of melamine than the ‘pseudo-foreign devils’ far more serious, but the value level, the latter is more aroused people’s hostility. Therefore, from the long-term perspective, ‘pseudo-foreign devils’ incident will Schein brand crisis even more serious. China’s consumer awareness level, the worshiper of foreign things is already an undeniable fact that the reality, it