Day of the brand by fighting - let the Chinese-style marketing invincible!.docVIP

 PAGE \* MERGEFORMAT 15 ‘Day’ of the brand by fighting - let the Chinese-style marketing invincible! From a macro point of view, no matter how large or small enterprises, are guerrillas. In the current market competition, effective marketing method is selling Chinese-style first, the guerrilla first, brand second is the ‘wear’ the brand that the top ‘regular’’cap’ guerilla, in the first premise of profit - , comes naturally to do the brand. Can not only fight as a guerrilla and not doing the brand, not to the brand rather than fight as a guerrilla Zhizuo. Why should we fight as a guerrilla? Because the guerrilla is valid, is pragmatic. We are from the following examples we can clearly understand this point. In 2005, I had a former colleague, in his services, companies, adopted a method of consignment rent (ie the product leasing customers, allow customers to rent by day, enough to hire a certain number of days, that is, according to the original price Percentage of ‘discount’ sold to customers) will be more than 10,000 yuan / Taiwan, expensive health care equipment leased to those who can not stage a one-time payment the whole section of consumers, obstinately difficult to sell the original large-scale home healthcare equipment ‘Rent’ to sell is booming. Two years ago, a higher threshold due to drugs the hospital in Guangdong province to change the past, a pharmaceutical product promotion strategy of tackling coolies, came up with the relevant sections of the hospital overall buyout approach, reaching easily into the hospital, and a large number of pharmaceutical salesPurpose . In 1998, I served as a regional well-known pharmaceutical company marketing manager, provinces and regions during the period when the company due to lack of funds, advertising the tension, I came up with the partners in the pharmacy door placed billboard publicity approach. In practice, the implementation process, since we at that time was placed in front of the first drug in a ph