Sound brand - to extend brand communication boundaries.docVIP

 PAGE \* MERGEFORMAT 7 ‘Sound brand’ - to extend brand communication boundaries To hear ‘I love’ the music, they think of McDonald’s; hear the Intel commercials last seen four note melody, I recall the ‘Intel Inside’. This is the ‘voice of the brand’! Despite the challenges still exist, but with the Internet and wireless communication technology continues to improve, there has long been the ‘voice of the brand’ is now increasingly becoming the target customer to transmit information to an increasingly important medium. McDonald’s and that inadvertently the familiar melody of ‘I love’ another lingering ear, interesting people from the ‘Big Mac’ everything. This is the voice of the brand strength, which transcends language, culture, geography, or time limits, deeply moved by our emotions, in the memory expansion and spread ... ... In the past, the image for the brand would mean everything. For the majority of the brand logo, colors and font styles used have very stringent requirements. Today, these provisions have also been applied to the product sound brands. Sound brand has become the brand-borne force to be reckoned with. Sound increasingly become an important brand of carrier Sound brands is not a new phenomenon. Today, it has increasingly become the target customer to transmit information to an increasingly important medium. Intel last seen commercials like the four-note melody, Yahoo’s Yadel sound like brands are in the ascendant. Although no specific statistics, but some focus on shaping the sound of the brand companies, such as the United States, Audiobrain, 2005 years, the amount of new customers and revenue are given doubled. 360-degree ways of shaping the brand and the Internet are widely used to stimulate the sound of the rapid rise of the brand in the 21st century. With the rapid development of online advertising, technology, Internet and wireless communication technology continues to improve, so that the brand image of this layer shaped break