Special TV degenerated into a marketing tool.docVIP

 PAGE \* MERGEFORMAT 5 ‘Special TV’ degenerated into a marketing tool In 1996, the Chinese TV industry, a large-scale price war is a buyer’s sign of the times, thus, the Chinese television has become a price war in full swing. Chinese TV has bid farewell to shortage of time, this is the ‘TV economy’ deep-running objective reality, rather than what the TV manufacturers verbally stated reasons. After another year the price of the melee, the spring of 1998, Konka TV booth across the country appeared on a 25-inch, price lower than the other brand products with the specifications of around 200 yuan Dubbed the ‘Special Machine’ machines, sales potential hot, almost the entire appliance store to attract 2 / 3 flow. This year’s year-end, Konka reported out of the city’s market share in the first TV news, special machines outstanding record. In 1999, almost all the domestic brands have emerged on the TV booth of the Konka type of special machine. During this period the entire TV industry a big price war continued, but the price war seen in the media is just more gimmicks, come up with several machines, at a specific time, specific location of a sell off, the key is to use this pretext in the made a news, go to their sales booth lala shame. After 1998, the TV price war is basically in form than content, of which a variety of styles of various brands into the daily routine of the special machine tool for a price war. While the price of special machines, low-margin low, but because a larger volume, the overall profitability is still very considerable. Special Hartley, special machine in the price of bayonet fighting harvesting a lot of money. 2,000 years ago in special machines, special machine is to reduce the stand-alone profits, so that special machines and other machines pull the price drop, special machine foil machine other than the sales of special machines, rather than selling the brand of all-round machine. This special machine sales both in the low season or