Terminal-driven era of home appliances division increased business growth model.docVIP

 PAGE \* MERGEFORMAT 15 ‘Terminal-driven’ era of home appliances division increased business growth model As the market multi-polar era, the original household electrical appliance enterprises are familiar with the living environment, has become beyond recognition and all aspects of business operations have a whole new interpretation. The changes in living environment, and its essence is also the home appliance business growth pattern changes in response to environmental changes due to business survival enough to affect the growth path. ‘Iron Age’ pattern of change Looking appliance industry for nearly three decades passed the course of development, the dominant mode of its growth can be roughly divided into ‘product-driven’, ‘brand-driven’ and ‘channel-driven’ three forms, of course, as well as some brand or product processing enterprises to adopt brand plus channels of the ‘two-wheeled drive’, but not enough to form a mainstream forms. ‘Product-driven’ enterprise stress the importance of improving product grade (quality, quality, product innovation, etc.) to achieve business value, and for enterprises to achieve a larger market share. At the same time, the products in the enterprise value occupying the first element of the curve. In the last century, the eighties, just after the end of the planned economy, China still stuck in the uneven supply and demand conditions, the market is still a seller’s market, but at this time as long as some enterprises to create products, and there is a certain scale, professional based, intensive production and management capabilities, companies can quickly embarked on a rapid development track, so at that time ‘product-driven’ is the most mainstream business growth model. ‘Brand-driven’, that is the brand through vigorous investment to generate long-term advantages, so that the consumer brand that consumers ‘preferred rate’. Enterprises of their own positioning to give the brand’s core values, and through the brand’s core