Milk wars continue - Milk Market Analysis of Xinjiang.docVIP

 PAGE \* MERGEFORMAT 11 ‘Milk wars’ continue - Milk Market Analysis of Xinjiang Industry, the market has tremendous opportunities for ‘A glass of milk can be a strong nation’, not only because of nutrient-rich milk is also rich in calcium, but also because milk is sweet and delicious, and economical and practical, very suitable for people’s daily consumption. But for Chinese people, has so far failed to cultivate the habit of milk a day. This is not only a long-term due to the Chinese people caused by lifestyle, but also because milk does not form a large-scale industrial chain, a large-scale operation. After all these years later many of China’s dairy industry giants such as Yili, Mengniu, Guangming, Wanda and other enterprises of the new varieties of milk, positioning and packaging specifications, as well as a new concept of marketing hype to make milk into a new high-quality beverages. Therefore, the Chinese concepts of health is also unusual because the milk into the 100 of the table and place an outright change. Naturally more enterprises will also be added to the milk and the path of industrialization, which will also inevitably lead to a market ‘Milk wars’. Xinjiang, Inner Mongolia, Qinghai, Tibet, known as China’s four pastoral areas, in addition to dairy products in Inner Mongolia, the more developed and well-developed, Xinjiang Milk and dairy products should not be underestimated as a rising star. In Urumqi, the ‘beautiful pasture’, with the historical flow of time and space, the modern dairy industry development, to make this once ‘beautiful ranch’ has been more beautiful. Market in Urumqi, a wide variety of liquid milk supply abundant, so that habit of known Yinnai Urumqi more than 200 million consumers satisfy their appetites. Milk huge market potential for dairy enterprises generate substantial revenues and profits, many businesses or invest in converting dairy industry. Milk, like other industries there are also severe market competition, Milk