Muhammad War of the Worlds promotional tactic Fresh - note the success of planning Finger Guessing Game Marketing in Li Zongdong.docVIP

 PAGE \* MERGEFORMAT 5 ‘Muhammad’ War of the Worlds promotional tactic Fresh - note the success of planning ‘Finger Guessing Game Marketing’ in Li Zongdong Wong Fook-hum Trade Co., Ltd., Jinan Li Zongdong manager is a contract brewery in Jinan Baotu Spring households, Internet penetration in Jinan 5 Area 5 counties. High season, one day selling a 2000 case of beer. Since the beginning of winter, in the face sharp drop in sales of bottled beer, he any workable solutions. When the Manager Li saw this news, he had a new inspiration to. To play the effectiveness of the first battle Manager Li felt Finger Guessing Game is a good marketing Mai Shaobing case, Finger Guessing Game can Maishao Bing, you can sell beer. Thus began the planning ‘Finger Guessing Game promotional’ activities. At that time he was pushing a price in the 4 to 5 dollars in high-end beer, mainly in hotels, supermarkets in front of advocating free tasting events can be only a handful, very few people drink. So he sent for a number of female university students will be Finger Guessing Game, confidential briefings, and developed the activities of the implementation details. The establishment of a department store in Jinan, the ‘champion’ ring: Where Da Lei If those wins, complimentary wine; if lost, would ask to buy a bottle. Activities carried out a lot of customers shopping at the mall are interested in and wish to advance scientific and promotional Miss a result, too many people had to wait in line, the scene is very hot, and even television stations are alarmed by. Initial victory, Manager Li analyzed: alcohol consumption, a look at wine quality, two look at packaging, but the taste is also very important. Marketing, consumption habits of the culture, the primary task is to try to get consumers to drink your wine, to change the taste. But the need to invest a lot of advertising costs, advocating free and enjoy yourself, give away a reputation for not sound right, not only affects the product