National brand stage of development of the concept of connotation.docVIP

 PAGE \* MERGEFORMAT 14 ‘National brand’ stage of development of the concept of connotation In China, since the concept of national brands have been raised after the industry, with the social, economic, environmental changes and development of the concept of its own content is also constantly evolving and updated. This article attempts a new perspective on the meaning of the concept of national brand development stages of the evolution of trends and discussion and discussion. Want to give the industry who are committed to creating the brand to provide an idea to bring some thoughts. The first phase, is mainly reflected in the spiritual dimension of After the reform and opening up, with the constant deepening of China’s opening up and sustained economic development, foreign companies have vied for ship in China. In the increasingly fierce competition in the domestic and foreign brands, foreign brands, with its strong overall strength, gained a considerable competitive advantage in an increasingly tough competitive pressure, domestic brands to consumers using the national sentiments played the national card, so that national brands concept in business, the community quickly spread. At this stage, the concept of national brand refers to the origin of the original connotation of the Chinese mainland, the first created by the brand of domestic enterprises. However, because of its very strong nationalism, coupled with some playing the national card merchant rendering, in the development process also gives the national brands a lot of spiritual level of meaning. For example, patriotism, revitalize national industry, national pride and so on. Buy national brand merchandise seems to express the patriotic citizens, to promote the national industries lofty acts of national sentiment. From this stage look at the entire process, from national brands to the initial distillation of the spirit of the concept of meaning is the content level in the mainstream, that is, at th