MY universities Web site the case of the campus flower shop marketing plan.docVIP

 PAGE \* MERGEFORMAT 14 ‘MY universities’ Web site the case of the campus flower shop marketing plan ‘MY universities’ Web site is created by college students on May 8, 2000 for the launch of a 6.5 million students in the new Web site, the site at the end of August early September launch of an online campus flower shop business, the author of its marketing process made the following in the planning, willing to share the results with readers. A, online florist market analysis on campus Online Campus florist with flowers courier market pull into the points, taking into account long-term market share and Web site return on short-term funds in order to seize the market in order to meet the individual consumer as the theme, with flowers as a pilot lead of other products, eventually forming a ‘MY University ‘brand market. Technically, relying on the support of ISP and ICP, the use of dynamic ASP pages to attract college students, while providing them with work-study opportunities through participation in social practice the other hand, increased exercise. Complete in all respects after the gradual introduction of a sound and mature solution to the eASP over. 1, the target market group constitutes a ‘MY universities’ website is launched by the college students for the 6.5 million college students in the vertical sites, so the target consumer orientation in college students. In addition to the site of the terminus of Shenyang, the seven cities across the country 〔 Harbin, Tianjin, Hangzhou, Chengdu, Xi’an, Hefei, Guangzhou) with sub-stations, therefore, a tentative target consumer group in the eight cities in eight key universities focus on the future, gradually expand the market, Northeastern University, Shenyang, for example, all kinds of students in nearly 2 million people, then put into a total period of eight Town 8 school goal of nearly 20 million consumers, but the latest statistics show that the country in the there are approximately 6.5 million college st