Think twice - F brand shoes P City Classic Promotion Case Study.docVIP

 PAGE \* MERGEFORMAT 12 ‘Think twice’ - F brand shoes P City Classic Promotion Case Study Time: October 30, 2006 Location: Henan Province, P downtown business district Event: F brand men’s stores, launched a seven-day ‘Qing opening audience half of the amount going into the store on the gifts, free try’ activities, the activities of pre-distributed 20000 copies of promotional color pages, the two main roads on the fly hundreds of cross-street banners. It is learned, F brand P City store specifically for this event has prepared 10 pairs of shoes, try on, and 500 sets of market price of 15 yuan package shoe polish. Response: Same as a street brand-name clothing store owner: ‘do the brand is to make money ah! Take a look at others, it reverberates much, there must be manufacturers support that battle, at least to 20000 bar. Figure what ah, it is better brought purchase. ‘ With a street A brand shoe store owner: ‘not that tens of thousands of copies of pamphlets and hundreds of boxes shoe polish Well. Fliers a corner copy Shoe polish at most 3 a box, flowers can not some money. Moreover, this propaganda certainly Headquarters support. Too, I also engage in, do not let him to take people all cited gone. ‘ Next door to St. a pharmacy female sales staff: ‘there is a good thing,咱 also go and see. Is written, that is, not to buy can also be down box shoe polish, anyway, the day after tomorrow to shopping, go and see. ‘ With the pharmacy to another female sales staff: ‘that is, people have said half of the amount, 400 yuan of shoes is now 200 yuan, to really like this, I give them my home that I bought a pair, so that he Chuanchuan the high-end shoes. ‘ Who is shopping for middle-aged man: ‘What is half of the amount, ah, put prices of re-discounting, fool we consumers do. ‘ Activities began, and in front of the store electro-acoustic band deafening sound of music, in the steady stream of passenger flow in, F brand P City store to create the opening day of sal