Three-wide rules decisive Marketing.docVIP

 PAGE \* MERGEFORMAT 15 ‘Three-wide rules’ decisive Marketing April 21, 1949, Mao Zedong announced the People’s Liberation Army ‘marching orders to the nation’: ‘to forge ahead resolutely, thoroughly, clean, wipe out all the way all the courage to resist China’s Kuomintang reactionaries, the liberation of people across the country, to defend China’s territorial sovereignty independence and integrity. ‘ This is the People’s Liberation Army in quantity, but also in quality over the Kuomintang army, issued a comprehensive attack on the decisive battle command. By war, industry, after several rounds of reshuffle will lead to several brands side by side in the Warring States period, these brands will start to re-carve up the market a new round of competition. This competition would come from domestic partial, incomplete, competition shifts to national, all-round and even the world competition; the same time, the monomer and competition among enterprises will shift between the groups of business value chain, competition. At this time, competition is comprehensive, not only marketing, but also competition in the industrial chain, but also the capacity and flow of human capital, enterprise-wide competition, corporate brands, capital, production, distribution and talent have put forward a new competition requirements. This is a ‘fully competitive era’, in the era of full competition, companies have to pull the framework of full competition, with competitors in all markets, every battlefield, and launched a decisive battle. This is what we are talking about the ‘three-wide competition law’. 1 Full: full market competition First of all, the regional market will be fully blossom. In the development stage, companies pay more attention to the local market, and sometimes more focused on the second and third line market, almost abandoned the city; fully competitive age, it is necessary to strengthen the second and third line market, while also deepening the market to at