2003 Chinas air-conditioning industry water and flame.docVIP

 PAGE \* MERGEFORMAT 15 2003 China’s air-conditioning industry water and flame Chinese home appliance industry is undoubtedly the most attractive people’s attention in an industry. A few years ago the smoke color TV war not fully receded, air-conditioning industry, one round of the close fight on the last scene. Big brand in order to compete for markets, the pace of upgrading is getting faster and faster, but the price is down by another drop; while the new brand, small brand in order to become an overnight success, based on the market, their marketing plan means it is hot, bizarre: What cut open and damaged belly to sell, what price the White Paper, and some even sold the air-conditioning Chinese cabbage, radish price. In 2003 by many industry insiders believe is the air-conditioning industry reshuffle years. So, what actually happens then? Liunianbuli, shuffle unsuccessful For most air conditioning manufacturers in 2003 was a ‘famine’ - raw material prices, SARS impact and weather, as air-conditioning industry, the three major catastrophe inescapable. Earlier this year, imports of steel, copper, aluminum, oil prices rise to varying degrees, these factors have led to air-conditioner compressor prices from a sharp rise starting in March. Meanwhile, the price war did not stop, air conditioning prices on average fell by 15%. In accordance with the price of 1,500 yuan for each conversion, loss of profits of each air-conditioned 200. The sudden ‘SARS’ to become the second largest air-conditioning industry catastrophe. ‘51’ Golden Week was originally a golden period of air-conditioning sales, but under the impact of atypical pneumonia, ‘51’ period, the only air-conditioning sales on the Shanghai market fell by 35%, sales fell 50%. Bad weather for the third robbery. For most air-conditioning firms, is to look at his daily bread, but this year the country occur within a wide range of continuous precipitation into June, the majority of the region is still cool and pl