2003 Marketing in China ( ) - Marketing Keywords inventory.docVIP

 PAGE \* MERGEFORMAT 41 2003 Marketing in China ( ) - Marketing Keywords inventory Keywords: Face the standard re-endorsement of anti-dumping tracks entering the ride the audience the concept of a price war by drainage of containing cross-bank crisis in sub-enclosure Trademarks Patents artifice go out ‘Face’ appearance of the United States needed to mind the United States Event Playback: February 18, Coca-Cola announced the opening of the new trademark image, to replace the return to the Chinese market since 1979 as long as 24 years after the use of Chinese fonts. April 15, a unit of the original Sprite logo ‘Watermark’ design is the new ‘S’ shaped design to replace the bubble flow. By the end of March, the famous ice cream brand and the way the snow will be replaced by a red melody identification. April 7, the British telecommunications company abandoned ten years of history ‘pipers’ signs to be replaced by six hemispherical pattern. April 28, Lenovo has been abandoned 15-year-old Legend signs will identify switch to Lenovo. June 23, a more concise name of the Amoi Amoi Amoisonic Amoisonic replaced. In July, Dell the company name from ‘Dell Computer Corporation’ changed to ‘Dell’. September 2, McDonald’s from Munich, Germany sounded a global brand propaganda war, television commercials, ‘I liked’ (i’m lovin’it) appeared more than 100 countries around the world. Marketing strategy: Coca-Cola is a century-old store, the quality of a hundred years the same, but in the world it was almost every few years to conduct a detail of its image of the revision and replacement, in order to adapt to the ever-changing tastes of the market, which for many but only gave birth to few years, but it has fallen into an aging brand in China has provided operational benchmarking; ‘McDonald’s’ The Face, then completely abandon the past, the ‘Carnival’ demands will be targeting fashion generation, transfer their consumer target groups. Order, such as internationalization