2003 China TV White Paper.docVIP

 PAGE \* MERGEFORMAT 20 2003 China TV White Paper China’s TV industry for many years, especially as the newly settled in 2003 were so high in the ratings. In 2003, the Iraq war and SARS, numerous live and broadcast, more and more potential to extract a Chinese television. A disaster and a war to an increasingly degenerated into entertainment tool for the television industry to re-establish its own platform for the dissemination of information the mainstream position. In 2003, the forces in a variety of television and television is still brewing change the pattern of no significant changes began to appear before the first of China’s television industry has undergone a re-positioning of self-awareness and reflection and baptism. Pattern On the surface, the 2003 China’s TV seems to calm, in fact, 2003 can almost be seen as over the past decade China’s TV industry is memorable year for the past few years has been the policy of absolutely still a bottleneck, increasing competition, sluggish air, gradually imbalance The development pattern in the year, ‘things change’. 2003 TV pattern of change is a top-down began, this time, CCTV unconventional way to speak first, and to a reform as a prologue. In May 2003, CCTV launched its own 13th channels - news channels, news channel is the first a 24-hour news channel, news channel launch in the industry is known as a major event in the history of China’s news. In the news channel launch, the CCTV news from a comprehensive set of channel re-positioned as a comprehensive revision channel, news channel will focus on other channels of the best CCTV programs Bancheng ‘boutique channels’. If you put aside whether the fine channel television industry, the trend runs counter to the audience did not say, a revision, another feeling is less like CCTV CCTV, but as the Provincial Satellite TV, most notably the ‘evidence’ is substantially the number of TV series increase, in addition to the number of prime-time television broadcast f