2004 national TV competition and competitive strategic vision.docVIP

 PAGE \* MERGEFORMAT 15 2004 national TV competition and competitive strategic vision In the past 2003 years, the new government’s attitude to the media so that the industry generally on the television media market-oriented optimistic. Newspaper market reform allow people to keep the brain out of a thought flashed ‘newspaper today, is the TV of tomorrow’. Pattern of competition in the domestic TV media have some subtle changes, CCTV and provincial Satellite TV groups, between the various provincial Satellite TV is adjusting the balance of power among the country’s competitive environment is also highly variable, can be expected in 2004, or further some of the time, the Chinese TV star a real war will be kicked off. Here we may affect the pattern of domestic competition of several forces and competitive strategy change in a variety of media to do some observation and analysis. (A) the driving force and impact of TV Network 2004 The provincial-level television advertising strategy seminar in Zhengzhou be held as scheduled and achieved a satisfactory contract amount, which means that Star TV network, after three years of communication and effort, has finally been accepted by a number of major clients, the public and have gradually become a mainstream mode of transmission of a national trend. However, for provincial-level TV and even the Chinese TV media’s perspective, the significance of which far more than this. We continue to emphasize market-based Star TV network is undoubtedly the result of choice, but today’s Star TV network itself, meaning the operation is not a market-based Star TV network, 31 or 28 Provincial Satellite TV to conduct a joint promotion in itself is not a market-oriented behavior, but the advertisements sold in conjunction. This so-called vertical and horizontal, and more are forced to survival, development pressure to form a united front. And therefore determines the so-called united front was not destined to long-term existence. Howeve