2004 River City Health Care Product Evaluation newspaper media advertising.docVIP

 PAGE \* MERGEFORMAT 18 2004 River City Health Care Product Evaluation newspaper media advertising At the beginning of words: a lot of senior marketing professionals, said in 2004, medicine and health products for many businesses is the Tao threshold separate ways, the cruel rules of competition in the market changes and industry spawned a number of reminders dead weak strong industry groups. At present, the domestic health care products market is also a big adjustment period, three major factors that strongly impact on numerous bustling markets: First, many companies exaggerate the effectiveness of health care products, exploit, vicious competition, ‘fishing for one on all closed down’, shorter product cycles are increasingly being perceived barriers to consumers getting higher and higher, causing consumers to the entire health care products industry, the credibility of the crisis so that the whole industry sales shrink the size of a large area, the strong strength of those who are not weaker, the entire sales from 50 billion decline in 2000 to the present more than 200 billion. Second, the State Food and Drug Administration established, health care products included in the examination and approval to the State Food and Drug Administration’s jurisdiction, industry supervision greatly strengthened, and policy norms, and management and the strengthening of the media monitoring multiple pronged approach, more than 3,000 health care products companies to operate normally there are only 1020, of which 70% are in losses and critical state. Third, WTO’s open-door policy driven by international health-care industry giants have landed Chinese health care products market, market share, of which several foreign health care products sales reached more than 40 million marketing model innovation, market segments, competition from domestic enterprises to expand into the international business competition, the future path of development is more complicated and confusing.