2005 is the bedding industry shuffle the year-.docVIP

 PAGE \* MERGEFORMAT 10 2005 is the bedding industry ‘shuffle’ the year? Some of my friends in the industry about the development trend of bedding, he mentioned that next year (2005) will be the bedding industry, ‘shuffle’ the year, which I do not agree with. First of all have to talk about ‘shuffle’ the word, its use of marketing earlier in the appliance industry, its most direct expression is: When the industry saturated, intense competition, the poor management, internal management confusion or deficiencies, weak corporate have been eliminated or merged, while a few strong brands, after fierce competition, to continue to develop and accounted for a large proportion of market share, market presents a big brand Dingli temporary stability. To household appliances, for example, color TV, refrigerator, or air conditioning and other household appliances in the market development period of high profit margins, attracting strength of different than others of the many entrants, some of the brand through the production, sales outlets, management level, etc. continue to accumulate, increased their strength, such as Haier, Midea, Gree, TCL and other brands, grow rapidly, and gradually occupied the dominant position. When the profit margins are still high, competitors continue to enter, leading to a variety of resources, especially the rapid increase competition for market share, the brand on price (cost) in terms of quality, service, management launched a full range of competition, This phase will result in pursuit of the expansion of production scale, the cost increase, and some brands out or merge - like the pre-acquisition of Leroy for the TCL, Kelon emergency, Hualing for the U.S. acquisitions. The considerable strength of the brand into the competition period of relative stability. Back to the bedding industry, some time ago the oil price rise has caused prices of oil by-product of fiber, cotton and raw materials have now gained, a number of producing low-grade