2005 Marketing- The real confrontation between local and transnational.docVIP

 PAGE \* MERGEFORMAT 13 2005 Marketing: The real confrontation between local and transnational In the volatile after 2004, the coming 2005 will continue to be fraught with variables, local enterprises have become increasingly mature, but at the same multinational companies in China have also become familiar with the marketing of the Road, a local pioneer and transnational the company’s strong races there have been inevitable showdown. In 2005, exactly how to do marketing, this is very worthy of our industry-pondering an important issue. 1, strategy first, rather than the other I often come across some companies to ask me that after-market business is poor, how can we make it easy to sell to them, whether the choice of channels, how to do publicity? In fact, such problems, no matter who is also up to solve a small part of them. Most products come out in the product from the factory long before had been doomed to defeat fate. A company’s marketing, not always in the worst circumstances to search for strategies, but should begin prior to product manufacturing began in the company’s strategy. So, what is the company’s strategy? Simply put, strategy should include the following: 1) The company’s unique competitive positioning. 2) and strategies that match the business activity. 3) For competitors made effective strategies and options. 4) The continuing competitiveness of the activities of the entire organization from the system, rather than part. 5) operational efficiency a reality. In other words, strategies of the most important thing is two, one difference, how different, the second is about choice, can do, what not to do. In 2003 and 2004, a hot topic is the implementation of enterprise seems to have entered a strategic errors are no longer important. Strategy is really unimportant? Take a look at those who shouted ‘implementation’ of the business, performance increase how much exactly do? Implementation is not unimportant, the implementation is very