2005 health care products market in China Three Kingdoms.docVIP

 PAGE \* MERGEFORMAT 7 2005 health care products market in China Three Kingdoms 2005 terminal for the traditional advertising marketing, health care products in China market seems to be in the midst of lamenting the arrival of the sound, flat faint look back a year, we found that apart from ‘ants force God’ and ‘Giant to Ca’ triggered a number of small disturbances, the year basic without incident. A friend in 2004 conclusion is that: ‘there is no bright spot focus’. According to the National Ministry of Health officials estimate: ‘04 health care products market in China retail sales should not be less than 500 billion! ‘Quite good numbers! We also recall that in 2003 retail sales of health bulletin of the association is 300 billion yuan, an increase twice as fast as the good news! But the circle of friends to do the traditional marketing, but the same denial, or even once in 2002 in 2003 sales of giants one after another shook his head. Why the market plate continuously increases, while corporate profits are getting small? Money go there? Because the market took away a! 2000 years ago the status of traditional marketing will be gone forever dominate the world, conference marketing and direct marketing (direct marketing) has been greatly divided, squeeze out the market share of traditional marketing. During the meeting marketing and direct marketing in key areas (Shandong, Henan, Guangdong, Jiangsu), OTC health care products in retail channels, decreased by 1 / 4, or even 1 / 3. From 2002 began to be widely known to the meetings industry marketing, starting from 2003 to 2004 experienced two years of rapid growth, the market retail sales jump around quickly from one billion to 100 billion. This is at least one half of crowding is the OTC channel share. For example, in 2004 relatively good performance in Beijing Dong Fang Hong Biology, 2003 quickly go to the meeting from the traditional areas of marketing, in 2004 enterprises have scored a 2 million in revenu