2005 rice wine in China- I think therefore I am!.docVIP

 PAGE \* MERGEFORMAT 17 2005 rice wine in China: I think therefore I am! Since 2001, when the beginning of the end of a steady yellow wine industry is not stagnant situation before, entered a period of steady growth, production and sales from 2001, 1.2 million tons growth in 2004 1.8 million tons; When the Shanghai No. 1 Food invest 280 million yuan to build an area of 190,000 square meters known as ‘the country’s largest production base of rice wine’; when the first quarter of 2004, the National rice wine industry sales revenue growth of 16% off than more than a year earlier, the profit growth of 69 %, and the country has trained at least 100 million consumers; when in October 2004, CCTV announced that it would yellow wine industry as a key support to one of the target and give ‘advertising credit’; When the ancient Yue Shan tender by the end of 2004 China Central Television advertising time 60 million yuan, becoming its first national ad spending rice wine, yellow wine has also become a large-scale enterprises to develop the national market, competition in the industry to upgrade the landmark events; Yellow rice wine in China in 2004 when the company realized sales income of 3.774 billion yuan, total profit of 298 million, respectively, over the year growth of 16.11% and 18.35%; When the whole rice wine production in China in 2004 added 15 million tons; ... ... ... China’s wine industry face a ‘bunch of yellow and the workers, even ... ...’ busy in the figures of authority and industry media, but is ‘rife’: growth, growth, or growth ... ... Willing or unwilling, accidents or conflict, rice wine, said: I’m coming. Rice wine, the ancient mature industry is bursting out with the fast-growing signs of a sunrise industry. Problems will become can not be avoided: Chinese rice wine wine industry, how to avoid becoming martyrs? What we need to conquer the market psychology of the Chinese rice wine culture? Chinese rice wine market in 2005 what will be the sc