2005 Top Ten Crisis Public Relations Cases.docVIP

 PAGE \* MERGEFORMAT 24 2005 Top Ten Crisis Public Relations Cases 2005 was eventful. A number of prominent brands are in ‘crisis management’ in this class endured the bitter. Crisis management, as participants, leaders and researchers, this writer has made the crisis public relations 5S principles: 1, the principle of responsibility (SHOULDERING THE MATTER): No matter who is wrong, do not attempt to shirk their responsibilities. 2, the principle of sincere communication (SINCERITY): Enterprises should have done their own, think, positive and frank communication with the public. 3, the first principle of the speed (SPEED): crisis, whether the first brought under control the situation, so as not to expand, not upgrade, do not spread, the key to dealing with the crisis. 4, the system operating principles (SYSTEM): trying to escape from a dangerous, do not overlook another danger. Conducting crisis management system operation must never be trade-off. 5, the authority confirmed that the principle of (STANDARD): enterprises should strive for government departments, independent experts or bodies, authority, media and consumer representatives to support, rather than their own to go in vain to explain or to boast. Learning of the past. Now we have a major crisis in 2005 as a comprehensive public relations events comb selected ten cases. 1, case selection criteria: 1) The cut-off time for the event from December 2004 to November 2005. 2) The high-profile corporate and brand 3) products in close contact with consumers 4) a high degree of concern the crisis 5) The impact of the crisis large 6) The destruction of the crisis and strong. 2. Scoring method: According to the 5S principles, briefly Comments and ratings. The score perfect score of 100 points. According to the principles of the different weights in line with the principles of the scores were as follows: the principle of responsibility 40 hours, 20 minutes in good faith the principles of communicati