2005 Top Ten Marketing Innovation strategy (I).docVIP

 PAGE \* MERGEFORMAT 28 2005 Top Ten Marketing Innovation strategy (I) Preface: Camp had no Jiang In 2005, the innovation and to overturn the traditional marketing model, innovation and achievements of the year a successful enterprise. Networking, entertainment, mobile, campus, boring ... ... the edge of the media have become the mainstream crowd that affect high-end; joint, colors, dark city, sports, and loyalty ... ... auxiliary means of communication have become a boxing where the weight of the marketing mix blow. Fortunately, these innovative marketing strategies, ‘successful marketing of’ magazines before the outbreak of the power in their savings to a unique international perspective to give forward-looking and had some highlights. Today, we again focus on these marketing industry in 2005, coordinates and milestones of innovation and hope that they can become a corporate marketing systems engineering in the face of a ring. 1. Networks Interactive Achievement Perfect Innovation of the Year Case: Tencent into innovation and a panoramic view of multi-point network marketing 2. Entertainment lit pop craze Innovation of the Year Case: 6 ‘C’ to create ‘Mengniu Super Girl’ perfect campaign 3. Mobile marketing space for the creation of close Innovation of the Year Case: Nokia’s ‘myth’ precise and interactive sales force 4. Brand Union to find common DNA Innovation of the Year Case: M-Zone shared fresh NBA style 5. Was the future of the campus bidder Innovation of the Year Case: Pepsi-Cola to students eager to break through 6. Dark City, a breakthrough marketing, market ‘dark zone’ Innovation of the Year Case: Johnnie Walker Dark City, marketing, breaking the ice out of 7. Colors to brand all-round value-added Innovation of the Year Case: Glanz of the ‘color revolutions’ 8. Digital Age Sports breakthrough Innovation of the Year Case: Samsung’s unique sports marketing 9. Loyalty program Nuggets ‘28 law’ Innovation of the Year Case: China Merc