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2006 eight-oriented health wine
PAGE \* MERGEFORMAT 13
2006 ‘eight-oriented health wine
A broad prospects for stability-oriented
2006 forecast health wine market prospect is broad. From health care to see the wine market capacity in 2004 year 40 billion in 2005 will reach 5.5 billion, growth rate of 30%. During the Spring Festival in 2006, Coconut Island Deer Tortoise wine health wine selling the capital, indicating health wine sales boom will come. However, with the health products industry, the market there are hundreds of billion dollars, liquor more than hundreds of billions more than the size of the national health wine sales volume is only a very first-line sales of spirits brands; from the current look at the industry concentration is not very high. Capacity and market growth from the market analysis, China’s health wine plenty of room for market growth, some experts have predicted that by 2010, health-care wine market capacity will be 130 billion yuan. China’s future growth is most of the wine industry, wine in this category will come from health care.
It is precisely because the trend is clearly positive in 2006, fierce competition certainly will. Terms of market share, Coconut Island, deer, tortoise wine, three whip Changyu wine, Trimeresurus wine, China Jin wine, Wuliangye dragon and tiger wine, not wine Moutai, cause and in other well-known brands Wujiapi still dominant in 2006, more than 70% of market share. Although more than 10 homes have not become an absolute leader in the national leading brand, it has already and the second group apart. We can say that the concept of growing in people’s health excellent situation, who grasped the opportunities, who can create with the leadership and appeal of the national brand. Health wine competition in 2006 the top three is essential.
At present, the liquor industry, the top ten all have been launched or reserve wine of health care projects, alleged that a strong second-tier brands have to rely on foreign capital into the health-car
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