2009 New Thinking Marketing tea.docVIP

 PAGE \* MERGEFORMAT 18 2009 New Thinking Marketing tea At the end of 2008 made a tea marketing project, initially involved in the tea marketing project, I feel excited because for a long time been concerned about the tea leaves on the right, but into the enterprise, after, after a systematic study of the market research, they can not excited, witnessed the entire Chinese tea industry, the management and operation of the level of thinking is not flattered by the comparison the United Kingdom ‘Lipton, amp;quot;Japan’s’ Suntoryamp;quot; and other world-class brands of tea, Chinese tea is simply still in the infancy. The author is not a tea product tours and identification of the top experts, tea, tea could not do from top experts in marketing, will only induce the development of tea into the crooked road an extension of tea culture is not leading the marketing of tea, but tea marketing development in order to promote the development of tea culture . So find out the history of tea development of high-level marketing, and to promote Chinese tea culture and tea, the key. China is the origin of tea, the tea’s origin, is the world’s tea production, tea of the earliest countries, tea has been drinking tea for thousands of years of history. Lu Yu ‘Tea’ a systematic summary of the Tang Dynasty and its development before the tea production, consumption experience, but also put forward the spirit of fine tea Xingjian and Germany. Lu Yu and his contemporaries some of the scholars attached great importance to the spirit of tea drinking enjoyment and ethics, and is very particular about the art of tea utensils and tea can be made that China’s tea, tea from produce. Tea culture is an important part of Chinese culture and education, has a long history, rich connotations of the progress of social civilization and economic development effect. Study of tea and tea culture and history, but also observed that the history of China, whether Confucian, Buddhist, home, Taoism and pr