2010 Chinas top ten pharmaceutical companies change.docVIP

 PAGE \* MERGEFORMAT 6 2010 China’s top ten pharmaceutical companies change 2010, the “change” is one of the keywords the pharmaceutical industry! With the gradual deepening medical reform implementation, the industry structure increasingly clear. Pharmaceutical companies must change to adapt to the development of the industry, change has become the driving force behind the development of pharmaceutical companies and competitiveness. The contents of the ten main change is the main theme of 2010, pharmaceutical companies, the first change business to the moves, to gain power, to win the future! First, the business concept: lt;lt;National Essential Drugs List gt;gt;,lt;lt; national drug insurance directorygt;gt; The new rural cooperative implementation of the province’s hanging tender procurement policy, allowing for homogenization of the strengthening of pharmaceutical companies competitiveness of the products force, sales force, brand power, to today’s value chain competitive, pharmaceutical companies must abandon “for all my” thinking, but to “serve our purpose” of the business concept, integrating all worth integration resources and power and only enough of your value chain, “strong”, your business is invincible. Second, the profit model: the product of changes in profit margins of the changing patterns of corporate profits, lower product prices in the year, while production costs, marketing costs have been increasing. Profits, so long as there is certain to make money on sales, and in the profit times only to optimize profit model, to make money, companies must survive in this small, change the original organization, performance management, marketing mode, streamlining administration, intensive, careful planning, is the profits of pharmaceutical companies must develop awareness capital efficiency determined How much corporate profits, operating speed determines the success or failure. Third, the product line planning: from a marketing perspective, do