2009- The way dairy distributor.docVIP

 PAGE \* MERGEFORMAT 8 2009: The way dairy distributor The melamine incident in 2008, breaking the calm of domestic dairy industry, first-line brand spared a direct consequence of the loss of consumer confidence, the short term, one-third of China’s dairy sales shrink. In early 2009, with the events in the dust settles, consumer confidence began to recover gradually, but as at this time, the global economic downturn began to spread, which affects not only the consumption of fundamentals, intermediate links in the value chain as a whole class of dealers , 2009 will be more challenges and impact. The economic crisis brought about by the uncertainty, prompting dairy dealers must respond as much as possible to avoid the risk of a downturn in the economy can be developed. 1, from the business products to business market Product-management as the core of the dealer, in the product or industry problems, the market will be in a state of unrest or uncertainty, this dealer is a very dangerous. In 2009, the State will be great efforts to rectify the dairy industry of the dealers on how to adapt the general trend of a steady development, the following two aspects which are worth trying: 1 to form an alliance Dealers must first be established and its own downstream is the establishment of alliances, mainly including distributors and end-retailer, on the basis of common interest to ensure that products can smoothly enter the market and make the greatest efforts in the promotion. About the benefits of such a distributor through the operation of a product is to constantly expand its sales network, and gradually form their own regional influence on the market; for the terminal retailers, you can operate products, higher benefits. However, the key to building alliances is not just business products, but products other than co-operation, for example in the development process, the distributors have cash flow problems, this time dealers can go to deal with the common, mutual