2011 tea illiterate marketing must be upgraded!.docVIP

 PAGE \* MERGEFORMAT 7 2011 tea illiterate marketing must be upgraded! If conditions allow, the tea brand, where you choose a news conference held in the county or Beijing? No doubt that you will choose to be held in Beijing! Better highlight the brand of tea or other authority of the place. If conditions permit, the tea brand to hire spokesman, Andy Lau, or you please, please, “ORAL”? Of course, is Andy Lau, because “ORAL” Who, you do not know, I do not know, consumers do not buy it. If conditions permit, you would be willing to tea with the royal relationship, one by one listed? Certainly would, and emperors, linked to such a valuable and then put on the cloak of authority, consumer fancy it. If conditions permit, you hope people do not want the status of the illustrious tea shop frequented by you? Certainly hope that, even if it is not making money, you also want them to become your regulars. Why are these questions, you do not have to consider, you can answer immediately? You even think that these are the fool’s problem, there is no need to ask! Who does not know the answer, but also used to do? By the way, answers to these questions does not “want”! These are the “fool questions”, and the process of successful brand of tea is a series of “fool-type problem”, but not everyone can grasp the “fool questions”, not everyone can see through this “fool-type problems”, and it reveals the real success of the brand of tea: must do a solid job, “illiterate marketing.” What is “illiterate marketing”? Far Zhuo Fu Liang Xie brand planning firm that “illiteracy marketing” is relative to the “culture of marketing” for the purposes of a tea marketing, advocacy marketing its products to be returned to the essence of tea, tea in the center of gravity is to emphasize material aspect of the effect, at the same time dilute the tea culture of precipitation for thousands of years, so that the target audience quickly know the benefits of tea, which gradually dev