2011 inventory of provincial-level TV coverage.docVIP

 PAGE \* MERGEFORMAT 15 2011 inventory of provincial-level TV coverage With the “second five” smooth start with the triple play ice ahead, the development of China’s digital cable TV into the period of rapid progress, the user is expanding. Helped make 2011 the overall coverage of China’s provincial-level TV scale new heights , covering the national total population of 25.93 billion passengers. Overall, the provincial-level TV coverage in 2011 diversified development trend, the major TV channels pay more attention to the mutual coverage and covering driving and synergies: on the one hand, in good coverage based on the traditional layout of the new positive media coverage, volume of network television is particularly significant on-line, on the other hand, brand positioning around the channel section, content coverage and brand to cover feed path coverage, the major TV has formed a considerable spread of strengths and wind vane meaning of section .2011 brand competing in the provincial TV revision, committed to “finding in line with their own media temperament” to build a strong provincial radio and television media group active aircraft carrier to make an inventory of resources to spare chain, looking for more growth points of interest .2011 At the end have been put forward for the State Administration of Radio, TV programs and TV commercials provincial restrictions on advertising regulations for the future development of the provincial TV covered with a layer of mystery, the pattern of China’s provincial-level TV or will face a major change. Covering 900 million into the era of robust growth weak TV Cable digital TV in the fast way to steadily become more diversified with television receivers and other factors driving under the 2011 provincial TV coverage of the country remains stable population size, growth, covering the pattern clearer. Looking at the size of the national coverage of the top ten Provincial TV, Channel list in 2010 consistent with the re