2012 marketing event marketing inspiration.docVIP

 PAGE \* MERGEFORMAT 12 2012 marketing event marketing inspiration Blink of an eye in 2012 has become the past, people do not have to worry about the doomsday prophecy occurrence of those events, then the 2012 marketing sector, and left to the marketing of our marketing people what inspired him? Took over and I together analysis and inventory! Events: Wong Lo Kat trademark dispute Event playback: As Wong Lo Kat trademark holders in 1995, Guangzhou Pharmaceutical Group will be the red tank Wanglaoji production and sales rights leased to JDB Guangzhou Pharmaceutical Group production of green Tetra Pak Wong Lo Kat herbal tea the green box Wanglaoji. May 11, 2012, the date of the China International Economic and Trade Arbitration Commission for Guangzhou Pharmaceutical Group received the award on May 9, 2012, trade arbitration decision: and GZPHL JDB parent company Hong Tao (Group) Co., Ltd. signed lt;lt; “the Trademark License Supplemental Agreement” Wanglaoji and lt;lt; gt;gt; Supplemental Agreement “Wong Lo Kat” trademark license contract invalid; Hung Road (Holdings) Co., Ltd. to stop using “Wong Lo Kat” trademark. Finally, after the first case of the China Trademark - worth 108 billion “Wong Lo Kat” trademark contract disputes for more than 380 days in the calendar disputes ended in favor of the Guangzhou Pharmaceutical hung Road disable “Wong Lo Kat” trademark. Marketing analysis: In China, many enterprises in order to save the time and cost of the initial marketing through leasing certain brand awareness brand began marketing activities after this incident, I believe deep lesson to such enterprises, but also to all businesses prove the value and importance of the trademarks of a business. Do product marketing, the first to predict good sales up, the attribution of the right to use trademarks, otherwise everything done for this trademark marketing efforts are wasted effort, a certain well-known brand names such as JDB pre-leasing a to carry o