2012 policy change hit home appliance industry Cordless.docVIP

 PAGE \* MERGEFORMAT 5 2012 policy change hit home appliance industry Cordless Has been ‘relying’ China’s home appliance industry, the last three years access to the ‘eat by the policy,’ the power to achieve market demand and firm size blowout Zengzhang good, the moment was facing a ‘micro-stimulus withdrawal, the macro-control policy tightening.’ a severe test. Since the second half of this year, from the tight monetary policy, housing policy and the strict control of the appliance into the exit channel of the stimulus effects produced by the domestic appliance market gradually emerged: consumer electronics market growth slowing, the rapid decline in demand year on year, operating high cost, the general downturn in export. Aladdin in the business network industry director Wu Chen-hui said, ‘In this policy, has been pursuing capacity expansion, large-scale profitable consumer electronics company quickly in transition. Soon to open in 2012 appliance market competition, not fight speed, fight scale, we must fight endurance, strength to fight. ‘ Tight policy control Three appliances from 2009, the frequent introduction of positive stimulus to the national macro-policy level this year, a series of tightening control measures introduced in recent years, the policy retreat with an impact on the development of the domestic appliance industry, the key to power. Has introduced the tightening in monetary policy, real estate regulatory policy, led directly to the upstream side of the home appliance enterprises in financing space is limited, raw material costs, downstream of the real estate policy of the property market caused by low volumes, market demand slowed down, home appliance industry into a ‘two by squeezing’ the difficult living conditions. Wu Chen-hui said, ‘consumer electronics market as real estate, CPI rose and other macroeconomic factors, the user must be suppressed by purchasing power.’ However, some household electrical appliance enterprises h