2012 Top Ten Stories of the five public relations crisis - Guizhen Church bear bile events.docVIP

 PAGE \* MERGEFORMAT 5 2012 Top Ten Stories of the five public relations crisis - Guizhen Church bear bile events Case protagonist: Fujian Guizhen Tang Pharmaceutical Co., Ltd. was established in 2000 with registered capital of 60 million yuan, is a rare and precious Chinese medicine research and development, production and sales of integrated high-tech Chinese pharmaceutical companies. Prominent main business, forming a perfect black bear farming, bear bile products research and development, production and sales system, with independent brand, technology and perfect sales network. Companies adhering to the ‘carry forward Medicines, healthy people’ business philosophy. Wholly owned subsidiary of Fujian Guizhen Church Biological Development Co., Ltd. is a black bear feeding, breeding, scientific research as the main forestry industry leading enterprises, located in Quanzhou County in southern China’s largest black bear breeding base, now nearly 400 breeding black bear head up to 100 years or more breeding Winnie, the main use of artificial breeding of the second and third generation black bear gall obtain raw materials, the use of bear bile drainage techniques (ie ostomy surgery), alternative ways bile laparotomy. Since 2012, the company’s listing plan by the users, the power of public opinion against it. Case playback: February 1, the Commission announced GEM Supervision Department issued its IPO declare basic information table. In this list, Guizhen Church was ranked 28. February 14, Animal Protection Charity Foundation ‘which fund’ joint Shumin, Cui, ChenDanQing, Ding Junhui and other 72 celebrities China Securities Regulatory Commission to submit a petition to do call letters against Guizhen Church listed. February 16, Chinese Medicine Association held a media communication, Chinese Association of Housing bookstall said that he had witnessed bear bile, ‘take the bile process as simple as open water pipes, natural, painless, finished, Bear mu