2012 Top Ten Brands crisis public relations of the two cases - JDB Wanglaoji trademark dispute.docVIP

 PAGE \* MERGEFORMAT 5 2012 Top Ten Brands crisis public relations of the two cases - JDB Wanglaoji trademark dispute Case protagonist: JDB Group is a Hong Kong-owned, with Beijing as the headquarters of the national large-scale professional continental drinks, mineral water production and sales enterprises. 1995 launch of the first tank red canned herbal tea, operated by the red cans ‘JDB’ is the industry’s largest brand of herbal tea, made from pure herbal preparation, heat pathogenic fire, unique features. Currently, the JDB herbal tea is not only well received by consumers in the country, but also exported to Southeast Asia and Europe and the United States. Guangzhou Pharmaceutical Group, as set Branch, engineering, trade in one large enterprise groups, focusing on the development in Guangdong Province, 50 enterprises and economic sectors, Guangzhou City, one of the top five industries. Guangzhou Pharmaceutical Group has a ‘Pan Gao Shou’, ‘mountain plate’, ‘Ming Xing’, ‘Wong Lo Kat’, ‘Ji Gong’ and other well-known trademarks. Case playback: In 1997, the main pharmaceutical business operations Guangzhou Pharmaceutical in Guangzhou Guangzhou Pharmaceutical Company Limited inability of Wong Lo Kat’s will lease the right to use its trademark to the Hong Kong Hung Tao Group’s JDB. Since then, drug properties belong to the green box wanglaoji drugs, and drink red tank Wanglaoji property belongs JDB. Since 2002, a large investment JDB began branding. 2002 red tank Wong Lo Kat sales 180 million yuan, to 2007 when it soared to nearly 90 billion yuan in 2009 exceeded 16 billion yuan. August 30, 2010, Guangzhou Pharmaceutical on David Tao Group issued quickly to the complainant when he was general manager of Guangzhou Pharmaceutical Group Yimin because huge bribes and signed two supplemental agreements invalid. If these two supplemental agreements under the ‘red tank Wong Lo Kat’ production concession extended to 2020, the annual fee charged tradema