2013 Industrial Marketing Trends.docVIP

 PAGE \* MERGEFORMAT 12 2013 Industrial Marketing Trends 2012, both for the world or industrial sectors have undergone too many things. A ‘doomsday’, which let the whole world crazy; a national key changes in the industry, let us also shocked. Although now dusty history, but we need to sum up the past industrial enterprises, analyze problems, explore solutions, in order to break the cocoon rebirth in 2013, to better meet the future. Since 2012 doomsday has survived, then we should also wind and waves, sailing it. A, 2012, turbulent industrial sectors; 2012, for the industrial sector, it is extremely unusual year. Although China’s economy to maintain growth above 7%, but the economic environment continues to deteriorate, in July China’s CPI (CPI-CPI) for the first time fell below 2 percent, the lowest level in two years, causing the steel, shipbuilding, engineering machinery and other traditional manufacturing industries bankruptcy news came from time to time, more severe decline photovoltaic industry into crisis. 1, China’s steel industry loss over three percent, a large number of steel mills shut down substantive decompression; 2, construction machinery enterprises Sunward half net profit fell 50% to 80%; 3, one of the Big Ten photovoltaic industry LDK half net loss of 1 billion yuan, asset-liability ratio as high as 80%; Suntech nearly the edge of bankruptcy; 4, the domestic wind power equipment overcapacity rate more than 50%; 5, Zhejiang Association into bankruptcy silicon industry, polysilicon industry lift closures; 6, Zhejiang Hong Kong shipping industry liabilities 300,000,000 filed for bankruptcy, the shipbuilding industry faces serious funding strand breaks; 7, the industrial sector suffered a widespread credit not money: Bank ‘Sunny borrow an umbrella, rain umbrella closed.’ Two, 2012, tough industrial enterprises; In addition to the impact of external factors, the industrial enterprises are still faced with rising costs, f