2014 Maotai liquor- the road of change.docVIP

 PAGE \* MERGEFORMAT 13 2014 Maotai liquor: the road of change I. Introduction As a front-line sales staff liquor industry, liquor feelings different from ordinary people, the kind of ‘tough love, hate the cut’ feel more strongly since 2014, prompted me to toss from the front line in the Chinese liquor industry People, wrote this article, start talking about wine sauce, a Chinese liquor industry to tell you what is happening, ‘True Lies,’ and I hope my opinion, causing colleagues concern, contention, even if it is attacked, in this backwater Ripples under the situation, but also a good thing! Let us look at some boring figures it: in 2013 the national wine industry sales revenue 845.321 billion yuan, profit of 106.211 billion yuan, accounting for 14.1% of the food industry, and paid taxes 85.839 billion yuan, accounting for 9.92% of the food industry. Guizhou Renhuai sauce yield 38 million liters of wine, liquor accounted for 3%, 9% of sales 49.5 billion, accounting for 29 percent of tax 17.4 billion. Wine sauce, a patient’s identity leftist infantilism Chinese liquor industry’s future new players and Chinese wine industry. Second, jittery panic in Maotai Town Maotai liquor Maotai town as Chinese fortune of the land, with the wine industry in China sauce pivotal central location. Maotai Town Liquor and fortune because, due to the Red Army and the legendary Maotai, China’s revolution because the Red Army 20,005 miles long march and glory, since the Chinese Communist Party, the party and state leaders, respected for Maotai, Maotai makes unique brand culture, can not be copied. When we walked into the Maotai Cultural Park, we must appreciate Mr. Ji Ke-liang respect for history, WANG Bing-positive stem tall statue to visitors express Maotai tribute to the founder of the idea, but the reality tells us: every day But living in Renhuai Maotai Group has nothing to do with the wine prices, wine led admiring or critical consumers, pointing to this Zunxiang,