365 days to become a regional king.docVIP

 PAGE \* MERGEFORMAT 5 365 days to become a regional king With the increasingly fierce competition in the liquor market, three or four markets also increasingly causing the industry concern that some second and third tier brands are often able to break through in some regional markets brands county blockade become a local mainstream brand; while a wine industry before entering one, two dealers can do tens of millions of cases too numerous to mention performance. Build a regional market dominance is every liquor brands, and each dealer’s dream, especially adequate working capital is gearing up manufacturers and distributors, but success is not accidental, halo behind efforts to sweat more is unknown, I trying to understand these typical cases and analysis, seeking context, hoping to provide a reference to the vast dealer friend. By one kind of liquor brand in East market operations instance, to 365 days as a regional king, then the different time periods have different strategies for the market. A liquor brand has just entered the East China market, after a year of development, in several cities around the East China cultivate a good market base, a stable consumer groups. A liquor brand as the core of the city, especially the B and the surrounding five city-based markets and is assisted by C City Area 5 and two city as a strategic market, coupled with the penetration of markets around the City to supplement the basic market structure. Brewers across the enterprise for the main business, annual sales volume of 1 billion yuan. East market has always been the battleground of the wine brand, especially the domestic large and small not only face competitive pressures liquor brand, but also to deal with imported wine a strong impact on the market. A liquor brands to survive, must have its own unique survival. A liquor brands at different times, in the channel control, market segmentation, the great effort to spare article. Market introduction phase: Fir