3C certification and implementation of brand strategy impact of 4 points.docVIP

 PAGE \* MERGEFORMAT 6 3C certification and implementation of brand strategy impact of 4 points From August 1 this year, the China Compulsory Certification (3C certification) mandatory implementation phase will be fully launched, all the products within the provisions of 3C certification must pass to enter the market, and consumers were only to recognize the ‘3 C Certification ‘flag can be rest assured that purchase products. 3C certification is actually the English name ‘China Compulsory Certification’ (China Compulsory Product Certification System), the English acronym, the national compulsory product certification for use of a unified symbol. It is China’s Government in accordance with the relevant WTO agreements and international rules to protect consumers and animal and plant life, physical safety, environmental protection, protection of national security, in accordance with laws and regulations to implement a product conformity assessment system. Its main features are: the State announced a unified directory, and to determine the uniform application of national standards, technical regulations and implementation procedures, formulate a unified symbol of identity, to establish uniform fees. China’s first batch included in the 3C certification catalog products include wires, cables, household appliances, computers, communication products, lighting equipment, including 19 categories of products, all included in the compulsory product certification catalog of products, must be designated by the State Certified Certification Authority to obtain the relevant certificate and certification mark, can the factory, import, sale and use in operating service establishments. Compulsory certification is to protect the interests of consumers in the international community widely used as a certification system for companies engaged in export business, in fact compulsory certification already familiar with, for example the United States, UL certification, the Canadian C