3D Marketing.docVIP

 PAGE \* MERGEFORMAT 18 3D Marketing (Summary: Contemporary marketing, there were many new situations and new circumstances new ideas are generated. In the past, the market operators are often able to provide customers with high quality through the product as well as other features unique benefit of success. And now, these alone is not enough, because this is the feature of interest is very easy to follow. Thus, today’s marketers need to find new ways to differentiate their products and services. McKinsey Consulting Experts analysis and pointed out: functional benefits, process benefits, as well as the relationship between fixed interest rate is a contemporary three marketing know-how. to be successful, it must follow these three rules.) To solve the problem of the answer lies in the marketing process to emphasize the interests of (which makes the interests of buyers and sellers to trade more simple, quick and cost-more pleasant), and relational benefits (for those who are willing to disclose their situation, show their customers buying behavior give them a return) In other words, create a successful marketing strategy is based on has changed from a one-dimensional into three-dimensional. McKinsey experts, carried out in four industry marketing research, and they were the automotive, cosmetics, credit cards and long distance telecommunications services. Research shows that: with the focus only on functional benefits that today’s consumers give equal benefits to these two new, even more attention. This means that if your company does not meet the requirements of these three kinds of interests, it will face the impact of peers. Our research also shows that, according to which the interests of three different types of orientation to divide customers, you can create a more diversified, more intuitive orientation distribution of consumer preferences. In our investigation of the four industries, the major consumer groups, each wi