3S combination of color TV VS US-Soviet struggle for dominance in home appliance chain (I).docVIP

 PAGE \* MERGEFORMAT 6 3S combination of color TV VS US-Soviet struggle for dominance in home appliance chain (I) Author: Suzuki Ya Eiko fifth Kobayashi compiled: Duanmu clear statement Originated in the small electrical appliances shop in Gome Sharp sold in the Chinese market amp;quot;AQUOSamp;quot; LCD flat-panel TVs, and truly enter the Chinese TV market in 2002 thing. While its rival Sony is in the 80 years had already started in the Chinese market successfully promoted the CRT (cathode ray tube) TV development strategies, steadily and smoothly opened up sales, and using the SONY picture tube, had once become China’s high-quality color TV’s ad for the Sharp case, then clearly missed out on this golden opportunity. However, for Sharp, the ‘belated journey of love’ is very pleasant. Because, Sharp caught up with the rapid development of China’s home appliance chain industry era. ‘Sharp increase in the amount of television, the US’s contribution came from the country about to Liu Cheng yo. ‘Saying this is that the Chinese home appliance chain industry’s largest companies - vice president of Gome Group, Li Juntao. For the contributions into six figures, Sharp said she will not comment. If, however, according to sales channels of view, home appliance chain occupied the major channels, color TV giants half of shipments is also no doubt whatsoever. China’s home appliance products, distribution channels, Suning, Gome, cis-electric home appliance chain and a few other near-monopoly of the wealthy class getting together of the 12 coastal cities and regional markets. In Shanghai and Guangzhou, but Suning, Gome appliance chain stores the number of the two giants and on more than 100. As China’s largest home appliance chain Gome Electrical Appliances Company, the sale of its television station now ranks first in the world number two. Group’s approximately 1,200 stores in 2007, the total sales of more than 42 billion yuan (some 6,300 billion yen); 2008 Q1 sales