4PS packaging strategy.docVIP

 PAGE \* MERGEFORMAT 13 4P’S packaging strategy 1, marketing combination of factors Marketing combination of factors (MarketingMix) is a systems engineering theory in corporate marketing activities in the specific application, is an enterprise depending on the target market needs, within a certain range can play an initiative can be basically controlled by the integrated use of various market instruments. Combination of factors including the marketing of products, distribution, location, promotion, price, also known as 4P’S. The so-called marketing combination of factors, that is, the four ‘P’ of the appropriate mix and match. Marketing mix factors on the businesses are ‘controllable factors’, that is, the target market according to the needs of business, you can determine their own product mix, product pricing, distribution, place and promotion methods, and so the use of these marketing tools, and with enterprises enjoy autonomy. However, this autonomy is not absolute, it not only subject to business constraints and objectives of its own resources, but also affected by various macro-environmental factors and constraints, which are enterprises ‘uncontrollable factors’. Marketing combination of factors are changing the dynamic combination of a combination of factors for each foot the ever-changing, is also influence each other. Each element of the change would give rise to changes in the marketing mix to form a new group of Taiwan. Marketing 4P’S combination of factors is a large portfolio, and each one P also includes a number of factors, the formation of a P for each sub-portfolio. Companies overall marketing activities should be targeted to market needs, the coordination of internal manpower, material, financial and other resources, to consider the external environment due to cable, from which to choose the best combination. In the analysis of the marketing mix elements, the first target should be developed to meet a market demand ‘product’, and then fin