5 wooden club broke down the door devaluation.docVIP

 PAGE \* MERGEFORMAT 8 5 ‘wooden club’ broke down the door devaluation Chain drug suppliers devaluation is the OTC market, a great magic weapon, with the increasing scale of Chain Drug Stores, full devaluation of the power is also growing. However, due to medical environment has become increasingly difficult, chain pharmacies gradually began to use their powerful platform for selling products outside of the profits. In order to avoid devaluation costs ‘竹篮打水一场空 ‘, sales staff need to devaluation to have a full and comprehensive understanding of this through the following discussion of this issue in this case, for the industry reference. Devaluation but some do not go on Zhao Xiaoping (a pseudonym) is a pharmaceutical company sales manager in A city in 2006 issued by the successful completion of the company’s 760 million sales target. At the national consolidation of the pharmaceutical industry norms, as well as bidding and other factors, to do him a lot of friends who are diverted drugs, while Zhao Xiaoping was obsessed with which they engaged in the pharmaceutical industry. He was confident that the people can not do without medical care, can not do without drugs, is often said that the ‘basic necessities’ the four elements of life which he amended to ‘basic needs of doctors’ five elements of life. Despite the industry environment is not very good, but the company headquarters was issued this year, the annual sales target higher compared with 2006, up 25%, in fact, this is already the smallest increase over the years, the amount of the task. Zhao Xiaoping under the jurisdiction of such a feature of the market: Logistics-based commercial company with a pure sales-based drugstore chain on the sale of each 50% contribution rate, are integrated market. Over the years, Zhao Xiaoping in the OTC business promotion and redeployment of two lines fought, in the A ring has a small city of famous Chinese medicine. However, in recent month, the celebrity Zhao was askin