5 On the beverage wholesalers Management.docVIP

 PAGE \* MERGEFORMAT 4 5 On the beverage wholesalers Management Looking at the market, wholesalers throughout the marketing campaign to serve as an extremely important role. In many enterprises are still the status quo can not do a comprehensive direct sales, its market position can not be overlooked, from the corporate bosses down to the business, and are quite touched. Triggered a series of questions on the wholesalers management. Some wholesalers ‘squad at self-respect’ from the thought that the company set to break new ground in crucial contribution to policies to date, a big appetite; while others are weak and worn out look forward to manufacturers ‘special care’ and so on, in particular, Market front-line managers, the selection and management of the wholesalers is to pay a lot of Simou and effort. ‘By one of the sub is too long; by one of the sub is too short’. Its specific management approach, we have no consensus, the express had been long. I have been in the beverage market for years, combined with beverage wholesalers market, the management of a few observations, for colleagues to explore: One view of its strength fine sieve fine selection Relatively large number of beverage wholesalers, the strength varies. This requires the identification of operational personnel have strong common sense, its strength, credit, and many other detailed grasp of natural conditions, should be screened for the work to prepare for the next step. The second view and use their affinity Enwei Or because of market development, or because sales policies, wholesalers for the company’s affinity for the same. For the ‘large’ multi-pot the words grace, no lack of encouragement and praise, recognition of its status, but hinted that his success is built on and the company based on good cooperation; for the ‘small family’ is convincing people with reason and explanation into the break interest, nothing will be accomplished right people have no benefits, style should be a tough