5 Q appliance giant to enter the automotive electronics.docVIP

 PAGE \* MERGEFORMAT 22 5 Q appliance giant to enter the automotive electronics Preface I once worked in the automotive electronics industry, and some industry friends and customers are concerned about this matter (appliance giant to enter the automotive electronics), the original work and also as a gossip topic, but they feel not know enough about So no the next ‘T’. After years of collecting information, visiting dealers, field exploration, and finally identified a number of ‘clues’. Appliance giant has now decided to enter the automotive electronics the truth ‘restore’ out for peers and readers interact. Background In recent years, the rapid growth of China’s auto market for the automotive electronics industry has laid a solid foundation. Well-known brands of domestic appliances have moved into this industry, Skyworth, Konka, Shinco, TCL, ZTE, Huawei, Jinghua, SVA, Desai and many other well-known enterprises has started to enter the automotive electronics industry. Appliance giant to enter the automotive electronics, in fact, to seize a market opportunity, mainly in the following areas: 1, automotive electronics market, large capacity, it is understood that last year the total domestic car sales have crossed the 4 million, sold more than 2 million cars, while car DVD, car AV equipment, total sales exceeded 40 billion yuan. Data also show that this year, China’s automotive electronics market will reach 50 billion U.S. dollars. 2, household appliances industry, profit margins and high profits in the automobile industry, according to household electrical appliance enterprises Xoceco 2003 annual report shows that its gross profit margin car monitors and accessories up to 32.45%, far higher than the color TV sales 13.18% profit margin. The appliance industry has become saturated, there is not much room for market growth. With the development of vehicle, automotive electronics is facing a huge opportunity for rapid growth. 3, select the automotive electron