7 Click the homogenizing effects of breaking marketing.docVIP

 PAGE \* MERGEFORMAT 8 7 Click the homogenizing effects of breaking marketing Live in an age of homogenization, some people panic, some thrill, some people feel helpless, someone wants to integrate innovation, it was to be reorganized and change, it has been to subvert the legislation different, but how how marketing can be groping in the real kind The fundamental solution? In fact, the marketing phenomenon of homogenization is normal as long as we can seize their own Napian world, to seize their own businesses to survive law is easy to live better things, the most frightening thing is enterprises in the competition, loss of self, being under the shadow of someone else’s demise. 1, the brand are not afraid of the homogenization of the proceedings, as long as you have your own ideas What brand, the brand is actually very simple, it represents a culture, an enterprise to consumers rely on emotion. Brand is not the level of good or bad, only the culture, ideology, emotional differences. There is no culture of the brand, without thinking of the brand, there is no emotional brand, is very difficult to live a long time in people’s minds, no matter the size of a certain date, marketing, how fast, to eventually be forgotten, because it is the a soulless marketing. Therefore, branding must seize their own culture and soul, or thinking, so that consumers can clearly justify that you can bring them anything, and you give them the brand of cultural or ideological support and the further from where the These are in shaping the brand must be taken into account. Brand is not afraid of the homogenization technique of expression, as long as companies can have their own culture and ideas. Brand absolute taboo ideas and cultures, emotional homogenization, because when two or more companies jointly have a soul, will most certainly bite each other, finally leaving the most powerful one. 2, the homogenization of the product is not terrible, terrible is not to the product’s name