8000 yuan planning sensation.docVIP

 PAGE \* MERGEFORMAT 3 8000 yuan planning sensation December 1, 2001 December 10, Hebei-point stone Planning Co., Ltd. Shijiazhuang South Lake respect of the planning of the bridge noodle restaurant food festival. The event media, advertising and layout of their stores, a total cost not to exceed 8,000 yuan, but the result was a surprise. Activities on the third day, it appeared the phenomenon such as tables to eat and continued down the turnover of a substantial increase steadily. Not to mention the content of this event and new media, the conventional media, but an unexpected success. Secret? The first is targeted. The activities of the main advertising slogan is ‘the bridge heard the story, quality of Yunnan culture’, which not only meet the real South Lake restaurant, but also embodies the characteristics of South Lake restaurant. Earlier operations in Shijiazhuang South Lake Cafe is authentic bridge noodle restaurants, but the bridge noodle and background culture of the majority of customers do not know, this event grasp this point, vigorously popularize the knowledge to introduce the relevant culture, and has inspired people over Bridge Rice Vermicelli interest. Followed by the position of the consumer’s planning activities. In the original price of the same circumstances, ‘to eat a set of sending a set of’ to give consumers real benefits. Some businesses engage in activities to deceive consumers, consumers see and think clearly, of course not buy it. We are real, honest to consumers, a lot of consumers for us to do an oral communication, such communication is the most direct and effective. Furthermore, is the media selection. Times this event the news media select ‘Life Morning Post,’ the ‘capital of Good Food Guide’ three, ‘Yanzhao Evening News’ front page of the first two columns, Shijiazhuang TV sets of ‘walking the Quartet’ a total cost of only 4,000 yuan. These ads are dismissive of small business advertising, but rely on media convergence, ach