9 elements of a successful loyalty marketing.docVIP

 PAGE \* MERGEFORMAT 7 9 elements of a successful loyalty marketing If you’re considering to launch a customer loyalty program, then to be successful, there are some things that must be considered before embarking on the implementation into. A successful loyalty marketing programs, a reduction of customer churn, increase customer lifetime value and to achieve positive return on investment is a complex undertaking, only when it has become an integral part of the customer experience inside access to every contact with clients point of support, to achieve the best results. In today’s complex and difficult market environment, regardless of the scale and size, only a handful of companies control the design, launch and implementation of a comprehensive loyalty program necessary expertise and resources. When you choose the right one to help you design and implement the company’s loyalty program, you should request that the partner can help you take into consideration, planning and implementation of a long-term programs, of which at least to consider the following points. Customer value segmentation Value Segmentation A fundamental principle of loyalty marketing is’ not all customers are the same. ‘Companies need to provide customers with incentives, such as communication with the customer to match the value of enterprises, which means that at any one given their customers the potential return on investment, the company must have a clear understanding of . Value segmentation can help not only lowered their prices to supermarkets and hypermarkets, in the luxury goods industry can also play a role. As for retail banking, credit cards and insurance, these products are difficult to distinguish between the basic differences of the industry, understanding your best customers and maintain old customers and acquire new customers is equally important. Customer attitudes segmentation Attitudinal Segmentation Most companies are able to segment based on values and behavior,