A class life style - the class analysis and brand building.docVIP

 PAGE \* MERGEFORMAT 7 A class life style - the class analysis and brand building For the class, in today’s society, we have to face, and face it is there. Class existence and the analysis of the class, becoming the brand of a corresponding brand culture in shaping the way. Sociology of the class is divided into bottom , growth, mainstream leaders, the spire of five levels, has become a marketing class in the classification of a reference. In marketing, we focus on the class is measured from the different standards and classifications. such as by income can be divided into ordinary working-class, middle class, the rich class, white-collar workers, petty bourgeoisie class. Each class has every level of generality, both in consumption patterns, the concept of life, values, aesthetics and so on. find each The most typical representative of class and culture shape the brand as it is a lot of the basic method of brand building. The emergence of the concept of class, tend to and a part of China’s economic growth and associate groups to get rich first, these people that we are referring to the rich class. The rich class in China, consumers have a strong demonstration effect, particularly In the three decades of reform and opening, values #8203;#8203;of the mainstream of society tend to matter to measure. People in the measure of whether a person is successful, the identity is not what he is, how high he is not educated, nor is what he did , but rather how much money he earned, to open the car, what to wear watches, wear brand, has a number of real estate, which the rich strata of society to determine common standards. Thus, the global luxury goods to China, LV, love Mashi, Versace, Givenchy, Cartier, Rolex, Vacheron Constantin, Patek Philippe, BMW, Mercedes-Benz is advertised as a rich entry-level symbol of wealth, of course, top brands, such as Rolls Royce, Bentley, Masala first, common in China. This phenomenon indicates that when a brand can become a symbol part